background:

dental experts of florida wanted to boost awareness and recruit new patients, especially families with kids. they called in their internet friends to use addressable geofencing and programmatic tactics to nail their target audience and track physical visits. we cooked up a killer strategy to grow their family practice.

strategy:

• ADDRESSABLE MARKET GEOFENCING
• CONTEXTUAL KEYWORD TARGETING
• PAID SOCIAL & GOOGLE ADS

results:

we drove 588 visits to the office in 3 months, achieved a CTR of 0.15% (killing the industry average).

• 588 visits to the dental office
• 0.15% CTR (above industry average)
• $13.99 CPA
• 107% geo-conversion lift